According to the marketing agency which manages the LED facade installed on the worlds tallest tower, it costs AED 250,000 to show a single three minute ad on the Burj Khalifa. That’s $68,000 for a three minutes display, and that’s just for starters.
The price increases if you would like your ad to be shown on a weekend or at certain peak times in the evening. Such as, the same three minutes display which cost you AED 250,000 on weekdays, will cost you AED 350,000 on weekends.
Additionally, if you would like to show multiple ads or displays, then two three minute impressions will cost you just AED 500,000, going up to AED 1 million for five three minute ad slots.
Being the tallest tower in the world, Burj Khalifa is the crown jewel of Dubai’s skyline, and if you want your brand to be noticed across the city and in the world, you can’t go wrong putting it up on the Burj. That’s why the world’s top multinationals have often used Burj Khalifa for high profile product launches and campaigns. The latest being Disney to promote its Aladdin movie.
The Burj Khalifa LED display has also been used by Huawei for the launch of its P30 Pro Smartphone and by Samsung for its Galaxy S9.
Moreover, it is has also been used by the UAE Government to celebrate major events, public holidays such as Eid, and Independence Days of countries that UAE has close ties with.